So… What Happened After You Hit Submit?
Did you get an instant text? A confirmation email? Anything at all?
I asked you to run that test for a reason. Not to embarrass you. Because most contractors have never actually been on the other side of their own business.
You spend good money getting someone to fill out that form. Facebook ads, Google, word of mouth — doesn’t matter. The lead shows up. They type in their name, their number, hit submit…
And then what?
Here’s what I found when I tested 30 epoxy contractors the same way you just tested yourself:
8 out of 30 sent one follow-up email. One.
The other 22 sent nothing.
Not a text. Not an email. Nothing.
3 of them commented they didn’t even know where the leads went to.
That lead you just paid for?
They’re already looking at the next guy on Google.
This isn’t a technology problem. It’s a “nobody set this up correctly” problem. And it’s costing you real jobs every single week whether you can see it or not.
The job you didn’t get last Tuesday? You probably got the lead. You just lost the follow-up race without knowing you were even in one.
The good news: This is one of the most fixable problems in your business. You don’t need more leads. You need what happens after the lead to actually work.
That’s the only reason I’m here.
Want a full audit of your system text me your web address and I will give you a 5 point audit of your lead process.
No pitch. Just showing you exactly what’s leaking and how to plug it.
No cost. No obligation. No sales pressure.
I won’t even bring up working together unless you ask.
I do offer systems that handle lead conversion, job management, customer follow-up, and more — they’re outlined below in case you’re curious.
Get an Extra 2-4+ Jobs / Month
(Without Spending Another Dime on Ads or SEO)
I know that you are thinking “Why do I care about this system and that program, I just want more business.” And you’re RIGHT. You just want to hear those words “Yes, let’s do it”. You don’t really care how you get there. You just want to get there as quickly and painlessly as possible. You know that there are a million options on where to invest your money. Keep reading to see what we do and why this is a smart choice for you.
Why This Exists
I spent years coating floors. I know the chaos:
- Leads slip through the cracks
- You forget to follow up
- Reviews don’t happen automatically
- You’re paying for 5 tools that don’t work together
- Nobody’s managing the mess
I built this because I lived it. I needed a system that did it automatically. This isn’t another CRM. It’s a system that works even when you forget.
The Problem Isn’t Lack of Leads
It’s what happens AFTER the lead comes in.
❌ What Usually Happens
- Lead comes in from Facebook ad
- You call once
- They don’t answer
- You move on to next lead
- You just lost $4,000
Meanwhile, that lead goes to your competitor who just followed up with them more than once.
✅ What Should Happen
- Lead comes in → Instant text (60 seconds)
- They don’t answer → System follows up automatically
- Day 2 → Another text + email
- Day 3 → One more try
- They respond → You book the appointment
Most buyers need 5-7 touches before they book.
If you’re only calling once, you’re leaving money on the table.
The good news? You don’t have to remember anymore. The system does it for you.
How It Works
Three simple steps to consolidate your chaos and start converting more leads.
01
Audit
See what you’re actually spending on scattered tools
- Monthly costs revealed
- Hidden subscriptions found
- Gaps identified
02
Consolidate
Move everything to one system
- A few days for us to setup the system for you
- Contact migration included
- Training provided
03
Automate
Turn it on and let it run
- Leads captured automatically
- Follow-up happens without you
- Reviews/referrals requested systematically
3 Ways To Use It
Choose the path that makes sense for your situation.
⭐ MOST POPULAR ⭐
Core Plan
$297/mo
+ $997 setup fee
What’s Included:
- CoatingPro mobile app to control it all
- Complete system setup & configuration
- Pre-built automation workflows installed
- Lead capture, contact database & pipeline setup
- Email & SMS messaging ready to send
- Appointment scheduling connected
- Review request automation
- Referral system setup
- Basic training so you know where everything lives
We implement the machine.
Growth Plan
$497/mo
+ $1,497 setup fee
Everything in Core, PLUS:
- Estimator lead system
- Missed call & follow-up automations
- Ongoing system monitoring
- Monthly optimization & fine-tuning
- Email & SMS message improvements
- Basic performance reporting
- Minor website/content updates (1–2 pages per month)
- Marketing calendar template
- Workflow cleanup to prevent double messages & leaks
We fine tune the machine to your exact market and visitors.
Managed Plan
Text Me for Pricing
Everything in Growth, PLUS:
- Marketing calendar creation & management
- True tracking and ROI. Know exactly where each lead comes from.
- Email & SMS campaign planning & execution
- Social media coordination tied to campaigns
- Content direction & ongoing updates
- Performance review with clear next-step recommendations
- Review & referral growth management
- Conversion optimization to stop leads from slipping through
- Ongoing system oversight as your business changes
We take care of your follow-up and promotion system end-to-end.
Other marketering salesman say “If I only got you 1 more job a month wouldn’t it be worth it”, on paper yes. But here’s reality, you have no idea if that is even giving you the 1 more job per month (they don’t share the tracking details if they even keep them).
I look at your marketing and make sure the tracking is showing actionable data. You may get more clicks but don’t seem to sell any more jobs? Your digital ads are focused on the wrong data. We even track phone calls from each platform. So if more jobs are coming in on facebook we will know as soon as they dial the phone.
My offer is your time back.
I take care of the marketing things you are doing (or should be doing). Now at then end of the install you can drive home and do what you want to do. You are not sitting at a computer wondering what you should post on social media, who you forgot to call back, reply to emails and on and on. Working with us let’s you rest assured that the marketing is doing the heavy lifting.
Frequently Asked Questions
❓ Do I have to learn new software?
Not if you don’t want to. The Managed Plan means I handle everything. You just answer the phone when leads call back and show up to appointments.
If you choose DIY, the system is there we turn it on, You just need to watch and tweak things as they come up. Everything is pre-built. You’re not starting from scratch.
❓ What if I’m already using another CRM like Salesforce or HubSpot?
We can export your contacts and migrate them. Most contractors find those platforms are overkill for their needs and end up paying for features they never use.
CoatingPro360 is built specifically for coating contractors, so everything you need is there—and nothing you don’t.
❓ How long does setup take?
Core Plan: a few days for initial setup, then you’re live.
Growth Plan: about a week depending on complexity of current tools and migration needs.
Managed Plan: about 2-3 weeks depending on the implementation of all the tools.
Either way, you’re not waiting weeks. We get you operational fast.
❓ Can you migrate my existing contacts and data?
Yes. We export from your current system (usually a CSV file) and import into CoatingPro360. We’ll also help you clean up duplicates and organize your contacts properly.
This is included in all of the plans.
❓ What’s included in the monthly fee vs. what costs extra?
Included in monthly fee: The software platform, automation workflows, email/SMS messaging, scheduling, contact database, review management, and basic support.
NOT included: Website redesign (migration is different from complete rebuild), ad spend (Facebook/Google ads), video creation for social posts, external service fees.
Managed plan also includes: Ongoing optimization, content updates (1-2 pages/mo), marketing calendar, performance monitoring, and priority support.
❓ What if I need help or have questions?
Core Package: Email and text support during business hours. I’ll help you get unstuck.
Growth Text or call during business hours, I may need to move you to the next opening in my day but will get back to you yet that same day.
Managed Plan: Text, call, or Zoom anytime you need help. I’m managing your system, so if something’s not working right, I fix it.
❓ Can I upgrade from Core to a higher plan later?
Absolutely. Most contractors start with Core to “test the waters” then realize they’d rather have me handle it. You can upgrade anytime.
Text me to schedule your one on one demonstration.
Let’s see if we are a good fit for each other.
Text me your situation. I’ll show you what you’re spending, what you should have, and whether this makes sense for you.
No pressure. Just a conversation.
— Troy Bengford
Former Epoxy Installer & Marketing Systems Guy
